The Pacific Northwest Berry World,
Communicated Differently.
Deliver industry-wide extension.
Support individual farmers to use science-based, environmentally sustainable, and Integrated Pest Management practices.
Facilitate and conduct research.
Support individual farmers and agencies for certification compliance/market access.
With a strong emphasis on collaborating with a broad range of Pacific Northwest stakeholders, on-farm research has been one of our main focuses. Partnering with growers for applied research is an important part of any NBA initiative.
To encourage connection between developed plant material, grower use and adoption, we have been involved in new berry selection trials at the farm level. This is an ongoing, multi-year process that involves the transfer of material from the breeder, to the nursery, and finally to the growers before evaluations can be made.
Each farm is unique, and so are their needs. We recognize that the resources we provide have to be just as diverse. We strive to connect growers with accessible content that can be applied to their unique farm situation, no matter what they grow or how many acres they manage.
Connecting growers, researchers, and other industry members with the transfer of timely information is an important source of support which we are dedicated to. We distribute the most up to date regional reports submitted by growers across the PNW, coordinate regional industry meetings, and encourage engagement through our forum.
Executive Director
Field & Research Director
Farm Liaison & Agricultural Science Specialist
Organization & Operations Manager
Creative Projects & Marketing Director
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