The Small Fruit Update
The SFU is a newsletter for the PNW berry industry featuring regional crop reports, news, pest management, research and industry events.
What is The Small Fruit Update?
This newsletter is published weekly during the growing season and bi-monthly from October to February. It includes crop reports, industry updates, and pest management information for berry cultivation throughout the Pacific Northwest.
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Small Fruit Update Week 46, 2025
We’ve enjoyed the benefits of dependable PNW weather forecasts delivered via email since 2008, especially from Rufus LaLone, who recently retired after an impressive 31 years. While we’ve received some alternative suggestions, they often lack straightforward, ‘no fluff’ predictions. If you have any recommendations, please don’t hesitate to email us.

Small Fruit Update Week 44, 2025
With the American government still shut down and coordinating the Northwest Center for Small Fruits Research (NCSFR) in The Dalles, OR on Nov. 18-19, I’ve received plenty of questions as to how the conference might change if the government doesn’t open by conference time.

Small Fruit Update Week 42, 2025
Remember the discussion last fall/winter about USHBC assessment changes? Based on feedback from last winter this discussion continues this fall.

Small Fruit Update Week 40, 2025
We are thanking everyone of the growers, researchers, industry members, and sponsors that believed in and supported our efforts year after year. We never take for granted the individuals who keep the agricultural world thriving, and we are deeply thankful for our community.

Small Fruit Update Week 39, 2025
We are getting into that time of year where we are starting to see the weather shift on the horizon while there is still plenty field work to complete. It’s hard to have that one last push of effort after months of daily grind getting the crop off when you understandably just want to bask in the accomplishment of!

Small Fruit Update Week 38, 2025
There has been extensive press in British Columbia regarding blueberry viruses and the various initiatives aimed at addressing this virus conundrum affecting the entire Pacific Northwest.

Small Fruit Update Week 37, 2025
The recap of the season is starting to emerge for each crop, highlighting the unique needs that differ from previous years. We’re eager to learn about the specific challenges individual growers wish could have been addressed through research

Small Fruit Update Week 36, 2025
We will begin to hear how overall production of fruit went in the PNW as commissions/councils begin meeting for the year. You should have received a notice of assessment with payment expectations for all the berry crops you grow.

Small Fruit Update Week 35, 2025
We’re at an interesting point in the blueberry market right now. Between quality issues, weak export market, and competing better options, it’s been a difficult run.
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