The Small Fruit Update
The SFU is a newsletter for the PNW berry industry featuring regional crop reports, news, pest management, research and industry events.
What is The Small Fruit Update?
This newsletter is published weekly during the growing season and bi-monthly from October to February. It includes crop reports, industry updates, and pest management information for berry cultivation throughout the Pacific Northwest.
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Small Fruit Update Week 27, 2025
There are a few moderate temperature windows, but the overall forecast indicates predominantly hot weather. Please take all the necessary steps to ensure adequate water and cooling to counteract the increased evapotranspiration rates.

Small Fruit Update Week 26, 2025
In the Willamette Valley, rainfall has ranged from half an inch to one inch. Additionally, there are reports of fruit damage due to hail.

Small Fruit Update Week 25, 2025
I thought the heatwave a couple weeks ago might slow it down some and maybe it did, but not enough unfortunately. So alas, it’s time to talk about Spotted Wing Drosophila.

Small Fruit Update Week 24, 2025
Not to jinx it but it sounds like there is a good stretch of moderate weather ahead. It’s too soon to gauge fruit quality just yet but I am hearing initial reports of first red raspberry picks in the Willamette Valley showing sunburn. I think every crop other than strawberry will be unaffected but it’s been too soon to gauge that just yet.

Small Fruit Update Week 23, 2025
The weather is heating up – it’s June after all. Watch the weather forecast in your area but for now, water up.

Small Fruit Update Week 22, 2025
We have been collecting scorch samples through the Oregon Virus testing program (similar initiatives exist in BC and WA). While some fields display the usual signs, others do not (such as yellowing or weak plants).

Small Fruit Update Week 21, 2025
I’m drawing your attention to some final decisions being made before the full season starts. The Red Raspberry breeding program geneticist position is currently in the interview process.

Small Fruit Update Week 20, 2025
Patchy rain finally made its way through Oregon and while I don’t like the thought of what it’s doing for the early, early strawberries that will be coming off this weekend it’s been so, so dry and much needed.

Small Fruit Update Week 19, 2025
If you are an Oregon strawberry grower, you would have received notice recently of a proposed rule change to remove the organic exemption from the Oregon Strawberry Commission assessment collection.
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