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I do have a strong sense of moving an industry forward and bringing together everyone that can assist in that endeavor when I recognize a challenge that is beyond my individual capacity or wheelhouse.

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Small Fruit Update Week 22, 2024

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SFU: Week 51

Small Fruit Update Week 51, 2024

I haven’t sent out a sentimental commentary in a while so you’re all stuck squirming in your seat for the rest of this.

First, recognizing those that have been recently recognized by the commissions for their life-long efforts. I love these recognitions so much that my coworkers watch my face during some of the presentations

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SFU: Week 49

Small Fruit Update Week 49, 2024

Let’s talk about assessments. As most of you are aware, state/provincial assessment/levy’s are due or past due at this point. You should have received information from any berry crop organization for specific minimums and rates but feel free to click on any of our direct Small Fruit Update Sponsors to contact them directly if you need more information.

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SFU: Week 47

Small Fruit Update Week 47, 2024

Over the past couple years, we have enhanced our approach in engaging with our audience. This includes raising awareness about NBF services and our commitment to efficiently serving our industry.

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SFU: Week 45

Small Fruit Update Week 45, 2024

The meeting season has settled in as much as the rain has but we need the meetings like we need the rain. Over the next month I’ll be summarizing a few meetings that have already happened

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SFU: Week 43

Small Fruit Update Week 43, 2024

I’m coordinating a PNW breeding program meeting on Nov. 18th, at 3pm MST/2pm PST. This meeting happens during the first session of the NCSFR conference which is in Boise, ID.

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SFU: Week 41

Small Fruit Update Week 41, 2024

Let’s talk blueberry as there are many things to discuss. First up for discussion is the USHBC/Washington Blueberry Commission joint grower meetings happening in two locations in Washington over the coming weeks.

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SFU: Week 39

Small Fruit Update Week 39, 2024

What a season! Generally speaking, I’d say there was an uptick in yield for all crops. Too bad there wasn’t an uptick in price per pound in those same crops until this past month.

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SFU: Week 38

Small Fruit Update Week 38, 2024

Rose Stem Girdler hasn’t been its usual minor pest this season. More and more I’m seeing and hearing about raspberry and blackberry fields young and old having canes affected

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