The Small Fruit Update
The SFU is a newsletter for the PNW berry industry featuring regional crop reports, news, pest management, research and industry events.
What is The Small Fruit Update?
This newsletter is published weekly during the growing season and bi-monthly from October to February. It includes crop reports, industry updates, and pest management information for berry cultivation throughout the Pacific Northwest.
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Small Fruit Update Week 10, 2025
First, we’ve been fortunate enough to have our Blueberry/Strawberry breeder position reinstated last week. Thanks to everyone that played a role in advocating to keep that position.

Small Fruit Update Week 8, 2025
More so than most SFU editorials, this one feels particularly heavy and I would ask you to read through it as the information is extremely important to the health and future of our industry.

Small Fruit Update Week 6, 2025
I’m in the communication business so I know how tricky it can be to communicate about different levels of agriculture. I knew it would take all of 5 minutes of me being at the Lower Mainland Horticultural Conference in BC before I was asked about the tariff concerns.

Small Fruit Update Week 4, 2025
Calling all blackberry and raspberry growers:
The ORBC is working to provide a USDA backed crop insurance program for caneberry growers in the PNW (Oregon and Washington).

Small Fruit Update Week 2, 2025
With much appreciation from all participating nurseries, we present you the 2024 plant sale numbers! This is an annual effort which nurseries…

Small Fruit Update Week 51, 2024
I haven’t sent out a sentimental commentary in a while so you’re all stuck squirming in your seat for the rest of this.
First, recognizing those that have been recently recognized by the commissions for their life-long efforts. I love these recognitions so much that my coworkers watch my face during some of the presentations

Small Fruit Update Week 49, 2024
Let’s talk about assessments. As most of you are aware, state/provincial assessment/levy’s are due or past due at this point. You should have received information from any berry crop organization for specific minimums and rates but feel free to click on any of our direct Small Fruit Update Sponsors to contact them directly if you need more information.

Small Fruit Update Week 47, 2024
Over the past couple years, we have enhanced our approach in engaging with our audience. This includes raising awareness about NBF services and our commitment to efficiently serving our industry.

Small Fruit Update Week 45, 2024
The meeting season has settled in as much as the rain has but we need the meetings like we need the rain. Over the next month I’ll be summarizing a few meetings that have already happened
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