The Small Fruit Update

View regional crop reports, stay up to date with industry news,
pest management tips, and more!

What is the Small Fruit Update?

The Small Fruit Update is a weekly resource for the Pacific Northwest berry industry. It features regional crop reports, industry news, pest management, research and industry events. View the latest edition or access our archive for data on our previous releases before 2024

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SFU: Week 8

Small Fruit Update Week 8, 2025

More so than most SFU editorials, this one feels particularly heavy and I would ask you to read through it as the information is extremely important to the health and future of our industry.

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SFU: Week 6

Small Fruit Update Week 6, 2025

I’m in the communication business so I know how tricky it can be to communicate about different levels of agriculture. I knew it would take all of 5 minutes of me being at the Lower Mainland Horticultural Conference in BC before I was asked about the tariff concerns.

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SFU: Week 4

Small Fruit Update Week 4, 2025

Calling all blackberry and raspberry growers:

The ORBC is working to provide a USDA backed crop insurance program for caneberry growers in the PNW (Oregon and Washington).

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SFU: Week 2

Small Fruit Update Week 2, 2025

With much appreciation from all participating nurseries, we present you the 2024 plant sale numbers! This is an annual effort which nurseries…

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SFU: Week 51

Small Fruit Update Week 51, 2024

I haven’t sent out a sentimental commentary in a while so you’re all stuck squirming in your seat for the rest of this.

First, recognizing those that have been recently recognized by the commissions for their life-long efforts. I love these recognitions so much that my coworkers watch my face during some of the presentations

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SFU: Week 49

Small Fruit Update Week 49, 2024

Let’s talk about assessments. As most of you are aware, state/provincial assessment/levy’s are due or past due at this point. You should have received information from any berry crop organization for specific minimums and rates but feel free to click on any of our direct Small Fruit Update Sponsors to contact them directly if you need more information.

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SFU: Week 47

Small Fruit Update Week 47, 2024

Over the past couple years, we have enhanced our approach in engaging with our audience. This includes raising awareness about NBF services and our commitment to efficiently serving our industry.

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SFU: Week 45

Small Fruit Update Week 45, 2024

The meeting season has settled in as much as the rain has but we need the meetings like we need the rain. Over the next month I’ll be summarizing a few meetings that have already happened

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SFU: Week 43

Small Fruit Update Week 43, 2024

I’m coordinating a PNW breeding program meeting on Nov. 18th, at 3pm MST/2pm PST. This meeting happens during the first session of the NCSFR conference which is in Boise, ID.

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SFU: Week 41

Small Fruit Update Week 41, 2024

Let’s talk blueberry as there are many things to discuss. First up for discussion is the USHBC/Washington Blueberry Commission joint grower meetings happening in two locations in Washington over the coming weeks.

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SFU: Week 39

Small Fruit Update Week 39, 2024

What a season! Generally speaking, I’d say there was an uptick in yield for all crops. Too bad there wasn’t an uptick in price per pound in those same crops until this past month.

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SFU: Week 38

Small Fruit Update Week 38, 2024

Rose Stem Girdler hasn’t been its usual minor pest this season. More and more I’m seeing and hearing about raspberry and blackberry fields young and old having canes affected

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